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Reach Inboxes, Not Spam: Unlock the Benefits of Email Verification

Think of your email list as a picturesque, cottage-core-inspired garden. Just like any other garden, it requires regular maintenance to flourish. If you don’t take care of it, weeds (bounced and invalid emails) will start to grow, taking up valuable space and resources, and preventing your email campaigns from reaching their full potential.

Email verification acts as a weed-whacker, keeping your list clean, pristine, and healthy. In other words, email verification is the key to a thriving and productive garden of email subscribers.

mailchimp on laptop in white background

To better understand the power email verification holds, here are 6 of its benefits.

  1. Improved deliverability: By verifying your email list, you can ensure that your messages are reaching the inboxes of your intended recipients. Studies have shown that email verification can increase deliverability rates by up to 40%.

  2. Increased open and click-through rates: With more of your messages reaching the inbox, you can expect to see higher open and click-through rates. A study by Epsilon found that email campaigns with high deliverability rates had open rates that were on average 14% higher than campaigns with low deliverability rates.

  3. Reduced bounce rates: By removing invalid email addresses from your list, you can reduce the number of bounced messages and maintain a healthy sender reputation. A study by Experian found that email campaigns with high bounce rates had click-through rates that were on average 29% lower than campaigns with low bounce rates.

  4. Cost savings: With Base Verify's low-cost service, you can save money on email verification while still enjoying the benefits it provides. Email verification can save businesses up to 60% on email marketing costs.

  5. Better targeting: by keeping your email list clean, you can be sure that your message is going to the right people and increase the effectiveness of your campaign.

  6. Better engagement: A clean email list means that you are reaching the right people, which means that they are more likely to engage with your message and increase conversion rates.

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